Most of our skin troubles stem from a dehydrated skin or a skin which has lost its elasticity and looks dull.
In addition to regular skin maintenance that we get done, the skin also needs enough hydration in terms of water intake and moisturisation so that it maintains its inherent suppleness and tightness.
Moisturisers abound in the market and in most cases, one tends to buy the ones which come with UV protection, sometimes they are the ones with cocoa content for skin glow and in rare cases, the moisturisers specifically prescribed by the dermatologist are used.
The moisturiser application involves applying it immediately after one has dried off after the shower little realising that drying up removes the water from the skin and the little that remains on the surface evaporates within 30 seconds.
Now, moisturisers work in two ways- occlusives which lock in the moisture and humectants which absorb the moisture from the air into the skin.
Majority of the moisture retention taken place thanks to the occlusives. Regarding the humectants doing their work, though many firms claims that the skin absorbs 60% of what is applied on it, there is no concrete study proving it and the absorption can be anywhere between 0 to 100 percent based on the skin type. This means that the probability of something from the air being absorbed in the skin becomes even less because the primary function of the skin is to act as a barrier and prevent any harmful substance from seeping into the deeper layers.
This means that the moisture retention happens the maximum immediately after the shower and before drying up- a fact which renders most of the moisturisers significantly diminished in their effectiveness. Also, applying them straight after shower is not a possibility since they would form a thick sticky paste.
This is where the concept of Wet Moisturisers comes.Wet Moisturisers are specifically curated to be applied right after the shower and before you wipe yourself off.
Though you might feel that the moisturiser is also dripping along with water but within a matter of 10 to 20 seconds it gets absorbed post which you can dry yourself off.
Thus, your moisture content gets locked with the occlusives working at their efficient best.
The lab studies as well as in market results have been good and even though the concept is new, it is fast catching up. Afterall, who would not want to be done with the hydration concerns with just one time moisturiser application.
(At Kosmoderma, we believe that there are certain good OTC products which should be used for effective maintenance of the skin but if your skin has already got damaged because of lack of hydration, a moisturiser will have its set of limitations in curing it. In such a case, it is advisable that one visits the dermatologist for a better and effective treatment)